Launch of The Smiley Collection by Barefoot Dreams

Barefoot Dreams, a premier destination for cozy blankets, loungewear, and apparel, has announced its latest partnership: The Smiley Collection by Barefoot Dreams. Launching this season, the partnership unites two global brands, dedicated to comfort and positivity, delivering a collection designed to uplift spirits and bring a smile to faces around the world.

Infused with the core values of both companies, the new line features Barefoot Dreams’ signature products adorned with the world-famous Smiley® brand. The collection spans 12 items, and offers a range of cozy women’s loungewear, accessories, and home items, including blankets featuring positive affirmations such as “Sun Chaser” and “Dream Maker”.

Extending the joy to every member of the family, the collaboration also includes stylish pet sweaters and a dedicated SmileyWorld® capsule for children, featuring two exclusive Stroller Blanket designs.

“Partnering with Smiley felt like a natural extension of our brand ethos. Grounded in joy and self-expression, the collection channels beachy ease through wavy sunray motifs, playful affirmations like ‘Sun Chaser, Dream Maker,’ and a bright, optimistic palette that captures the spirit of carefree comfort.”, saidSherrie Rose, Creative Director, Barefoot Dreams.

Ross Wilson, CPO – Fashion of The Smiley Company, added, “We are delighted to partner with Barefoot Dreams to create a collection that is a true celebration of optimism. This collaboration feels like a perfect fit, blending our iconic message of positivity with their beautiful products. The result is a joyous contemporary womenswear collection, supported with home and pet accessories that capture the essence of both brands, offering a unique way for consumers to wear and share a smile.”.